MKTG 3710 Marketing Research (Spring 2010)

Exam, Project And Final Grades Posted

2010-05-14T05:57:00.001-07:00

I have posted the grades for the final exam, project and final grades. Below are some comments about each.

First, the class average for the final exam was 76% after the adjustments. I accidentally left the correct answer off the last question, so I didn't even grade that one. I then eliminated five more questions because at least 66% of the class missed them, and threw out two more just as a curve. Thus, the grade was calculated by dividing your number correct by 48, rather than 56. A distribution chart is below.

The projects were all very well done, and the grades were all A's or B's. Good work on those.

For the final grades, I adjusted the cutoff by a few points for a couple of grade levels where there were several students clustered around the cutoff point. I will not make any further adjustments. However, if you are missing points anywhere, please let me know. In summary:

Missing points = Possible grade change
Points correct, but close to cutoff ≠ Possible grade change
Points correct, but "deserve" higher grade ≠ Possible grade change
Points correct, but "need" higher grade ≠ Possible grade change

Or, in marketing research terms, we fail to reject the null hypothesis of no grade change for H2-H4.

I'll end there. Have a great summer, and good luck in the future.

Update 5/14 2:00 p.m.: I thought I had released the final letter grades earlier today, but hadn't. If you check the grades now, your letter grade should display.

Study Tips For Exam

2010-05-09T15:28:00.000-07:00

As I think I mentioned in the lab the other day, the Final Exam (8-10 a.m. Wednesday) is cumulative in the sense that you'll need to know about scale levels, populations, sample size, differences between statistics vs. parameters, and those types of things. It's not a chapter-by-chapter cumulative exam, but you do need to know those things.

Also, the Final Exam is a bit more applied knowledge than the previous exams. You'll need to know the textbook basics for the last set of chapters, but you also need to be able to:

identify the types and levels of scales and what statistics can be reported from each
know which statistical tests to use for which types of variables
know which test to use in which instance
read and interpret SPSS output for all of the tests (see list below)
identify the null and alternative hypotheses for each type of test
create a regression formula from the SPSS output

The tests that you are expected to be familiar with and interpret output include:

cross-tab
bivariate correlation
paired-sample t-test
independent sample t-test
bivariate/multivariate regression

Don't forget that the projects are due in my office or the departmental office before 5 p.m. on Monday (I extended the deadline from noon). Finally, the peer reviews for this part of the project will be done using an online form -- there is a link for each group on your home page in Blackboard. This is due by midnight on Monday.

Good luck, and I'll see you all bright and early Wednesday morning in the regular classroom.

Grade Calculator And Regression Handout Posted

2010-05-04T15:56:00.001-07:00

Since all of your points are now posted, I have posted a Grade Calculator you can use to see the grades you need on the project and the final exam to earn an A, B and C. You can download it here.

I also posted the SPSS Guide for regression. You can download it here. I'll also have copies on hand in the lab tomorrow during the optional class time.

Also, don't forget that the exam is 8-10 a.m. Wednesday, 5/12, not Monday. The project will be due in my office (or my mailbox in the department office) before noon on Monday.

Urgent announcement: Exam is Wednesday, not Monday

2010-05-03T09:32:00.000-07:00

I feel like the absent-minded professor, but I have been giving you the wrong exam time. The exam will be Wednesday, May 12 at 8-10 a.m.

I am posting this here and on Blackboard and have sent everyone an Email in both Blackboard and Eaglemail (or whatever it's called now), but please help me pass the word along.

Your project will be due Monday at noon. Drop it off in my mailbox in the Marketing Department office.

Participation Points & Total Points

2010-05-03T07:00:00.001-07:00

I posted all of the participation points for the semester. I originally planned to drop one of the grades, but I decided to go ahead and give you all of the points, so if you didn't miss any classes you effectively got a 10-point bonus (110 points out of 100).

You also have a total points column. If you want to know approximately what you need to make on the final and project, an A is 900 points, a B is 800 points and a C is 700 points. Subtract your total from that, and that's how many points you need to earn on the final (200 points) and project (150 points).

Later in the week, I'll post a grade calculator (Excel format) that will allow you to plug in grade scenarios to see what your final grade would be.

Chapter 19 Handouts

2010-04-27T07:41:00.001-07:00

The handouts for Wednesday (4/28) and Monday (5/3) are now posted on Blackboard. We'll cover Regression Analysis, which will be the last topic for the course.

The handouts are available here.

Virtual Lab

2010-04-26T10:05:00.001-07:00

I mentioned to some of you in class today that the College of Business now has a virtual lab that you can access from home. You can access SPSS and work on your project from any computer.

I can't vouch for how well it works or if it is an slower than working in the actual lab, but you can try it.

Instructions are here.

Updates for Class

2010-04-23T09:25:00.000-07:00

Because of the issue with the computers on Wednesday, we will meet in the lab again on Monday (4/26). In fact, we'll just plan to meet in the lab for the rest of the semester. On Monday, we'll finish up the tests of associations and discuss your hypotheses.

I have also posted two SPSS guides -- one for tests of differences and another for tests of associations. These may be helpful in testing your hypotheses.

Feel free to email me your hypotheses if you would like feedback before Monday, or if you have any questions.

Updated 4/23 11:59 a.m.: Don't forget to bring all of your hypotheses to class on Monday, in case that wasn't clear.

Chapter 18 Handouts Posted

2010-04-18T11:11:00.000-07:00

The handouts for Chapter 18 are now posted. We will start it on Monday and finish it up in the lab on Wednesday.

You can download them here.

Extra Credit Reminder

2010-04-15T05:41:00.001-07:00

The deadline for the 10-point extra credit survey is midnight tonight. You can take the survey online here.

If you're in my other class and have already taken the survey, you don't need to take it twice. Just email me and let me know.

Chapter 17 Handout Posted

2010-04-11T09:08:00.001-07:00

I have posted the handouts for Chapter 17, Tests of Differences, which which we will cover Monday (4/12), as well as in the lab on Wednesday.

You can download them from Blackboard.

Extra Credit Survey

2010-04-07T09:00:00.000-07:00

As mentioned in the lab today, there is an extra credit survey available worth 10 points toward your final total. The deadline is Thursday, April 15.

The URL is:

http://untbusiness.qualtrics.com/SE?SID=SV_6Xvgueo2rVga2yw&SVID=Prod

Also, I released the Total Points on Blackboard, so you should be able to see them now. The points are still out of 600 until I enter the last couple of lab participation points.

Chapter 16 Handouts Posted

2010-04-04T16:11:00.000-07:00

The handouts for Chapter 16 are posted. You can download them from Blackboard.

Also, don't forget your survey data is due Tuesday by 5 p.m. There is an assignment dropbox on Blackboard. We will use the combined data set in the lab on Wednesday.

"Total Points" Available

2010-04-03T12:19:00.001-07:00

I have created a column showing your "Total Points" on the Blackboard grades,

Right now, the total is out of a possible 600, so an "A" would be 540 points or more, a "B" would be 480 or more, and a "C" would be at least 420 points.

Of course, if you missed one of the exams, your points will be out of 400, rather than 600, so just divide your points by 600 to figure your approximate percentage (A=90%, B=80%, C=70%, etc.). Remember that this could change dramatically, though because the final will count as 40% of your total grade.

Chapter 15 Handouts Posted

2010-03-28T19:25:00.000-07:00

The handouts for Chapter 15 are now posted. We'll cover the chapter and talk about your questionnaires and the project on Monday.

Download the handouts here.

Questionnaires

2010-03-26T06:20:00.000-07:00

Remember, you should collect 5 questionnaires and bring them to class with you on Monday.

Several of you have asked whether respondents should fill out both versions of the questionnaire (cool vs. uncool). No, just randomly give your respondents either one or the other. We want half of our respondents to complete a "cool" survey and half to complete an "uncool" survey.

Also, if you didn't pick up some questionnaires during the exam, or if you need more, you can download them here ("cool" version) and here ("uncool" version).

Exam 2 Grades Posted

2010-03-25T08:14:00.001-07:00

The grades for Exam 2 are now posted on Blackboard.

I threw out three questions that more than 66% of the class missed, so the total points were out of 44 instead of 47. Also, there was one question that asked you to identify a modified Likert scale. If you chose "Likert scale" I gave you full credit, but if you chose "modified Likert" (the correct answer), you earned an extra half-question credit (e.g. 41.5/44 instead of 41/44).

The class mean was 77.8% (Std Dev = 10.3) with a minimum of 55% and a maximum of 101%. The distribution is provided below.

Project Part I Grades Posted

2010-03-22T09:42:00.001-07:00

I have posted the grades for Part I of the project on Blackboard.

There are three parts to the grade. The first part is the percentage of points on a 100-point scale. For example, 90+ would be an A, 80-89 would be a B, etc. Your peer evaluation points are added or subtracted from this, and then the number is multiplied x 1.5 to get the points.

For example, if your group got 88% and your peer evaluation was +2, your points would be:

(88+2)*1.5 = 135

You can pick up the graded projects after the exam on Wednesday.

Last Chance For 20-Point Extra Credit

2010-03-11T08:19:00.000-08:00

The extra credit survey will only be open through Sunday, March 14. This is worth 20 points toward your point total (which could take you from a 78% to a B, or from 88% to an A, for example), so it's definitely worth your time. If you haven't taken it, please do so. It will help both of us.

The survey is at www.untresearch.com/adsurvey

Otherwise, I'll look forward to reading your projects over the next few days. The grades should be posted before the end of the break.

Have a fun and safe Spring Break.

Chapter 13 Handouts Posted

2010-03-09T16:13:00.001-08:00

I have posted the handouts for Chapter 13 on Blackboard.

We will finish Chapter 12 and start Chapter 13 on Wednesday, and we'll finish Chapter 13 on Monday after Spring Break. We'll skip Chapter 14, so the exam on March 24 will cover chapters 9-13.

Also, don't forget about the homework survey due before class on Wednesday.

Homework For Wednesday

2010-03-08T09:44:00.000-08:00

As I mentioned in class, on Wednesday we will analyze some survey data to demonstrate sampling.

You will need to take a quick 4-question survey. It will literally take 1-2 minutes and counts toward 10 points of your team activity points (not extra credit).

The survey is at www.untresearch.com/homework. (You should also receive a link via email for the same survey).

Also, if you haven't already, be sure to take the extra credit survey. It will take a little longer (10-15 minutes) but is worth 20 extra points. You will need sound and video capabilities.

The extra credit survey is at www.untresearch.com/adsurvey .

Chapter 12 Handouts Posted

2010-03-07T09:40:00.001-08:00

The handouts for Monday's class are now posted. You can download them from Blackboard.

Also, remember that the word association Excel file is due tomorrow, and the project is due Wednesday.

Extra Credit Opportunity ... And Other Stuff

2010-03-04T13:54:00.000-08:00

As promised, the extra credit survey is now available. You will earn 20 points toward your final total. Even if you don't need the points (and you never know, you might), your participation will help me with my research.

It should take about 15 minutes, but you will need sound and video capabilities.

The URL is www.untresearch.com/adsurvey

Also, I posted the word association template both here and on Blackboard. It is due on Monday, March 8 and should be submitted through Blackboard's "assignments" tool.

Finally, the peer evaluation form is also posted here and on Blackboard. You can either submit it through Blackboard's assignment tool, or print it out and bring it to class. Either way, it is due before class on Wednesday, March 10.

Chapter 11 Handouts Posted

2010-02-28T14:38:00.000-08:00

I have posted the handouts for Chapter 11 on Blackboard.

We will wrap up Chapter 10, and then we'll start Chapter 11, which we probably won't finish until Wednesday. We'll catch up eventually.

Chapter 10 Handouts Posted

2010-02-23T13:24:00.000-08:00

The handouts for Wednesday's class (Chapter 10) are now posted. You can download them from Blackboard.

Chapter 9 Handouts Posted

2010-02-21T12:29:00.001-08:00

The handouts for Chapter 9 are posted on Blackboard. You can download them here.

Exam I Grades Posted

2010-02-17T14:03:00.000-08:00

The grades for Exam I are now posted on Blackboard.

The grades were very good. The class mean was approximately 82.5% ... a complete grade distribution is provided below.

Chapter 8 Handouts Posted

2010-02-14T15:14:00.000-08:00

The handouts for Monday's class (Chapter 8) are now posted. You can download them from Blackboard.

Chapter 6-7 Handouts Posted

2010-02-09T15:42:00.001-08:00

The handouts for Wednesday's class (Chapters 6-7) are now posted. You can download them from Blackboard.

Monday's Class -- Plus A Note About Team Assignments

2010-02-07T14:45:00.001-08:00

For Monday's class, we will continue our discussion about research design, so there are no new handouts.

I entered all of the group information into Blackboard, and there are seven students who don't seem to be assigned to a team. For some reason I'm missing the folder for Team 4, so that may account for some of you. However, I know Team 4 doesn't have seven members.

Please look at your grade book and see if you have a team listed, and if you can see a team discussion board in the tool box. If you don't see your team assignment, let me know ASAP, either in class or by email.

Chapter 5 Handouts Posted

2010-02-02T17:59:00.001-08:00

The handouts for Chapter 5 are now posted. You can download them from Blackboard.

On Wednesday, we will discuss the project assignment, then start Chapter 5, which we will wrap up next Monday.

Because we are a little behind, I am moving Exam I back one class period. Rather than Monday, Feb. 15, it will be Wednesday, Feb. 17. Please make a note of this ... I have updated the syllabus.

Chapter 4 Handouts Posted

2010-01-31T12:31:00.001-08:00

The handouts for Chapter 4 are now posted. You can download them at Blackboard.

If you've noticed that we're about one class behind, you're correct. We'll catch up, however.

Chapter 2 Handouts Posted

2010-01-26T09:59:00.000-08:00

The handouts for Chapter 2 are posted on Blackboard. You can download them from Blackboard here.

Chapter 1 Handouts Posted

2010-01-24T11:21:00.000-08:00

The handouts for Chapter 1 for Monday, Jan. 25, are now posted on Blackboard. You can download them here.

Welcome

2010-01-20T07:11:00.000-08:00

This is the class blog for Professor Taylor's MKTG 3710 (Marketing Research) class at the University of North Texas for Spring 2010.

Class announcements will be posted here, and you will also be notified when handouts and other materials are posted.

The class syllabus will be distributed in class on Wednesday, January 20, but will also be posted here soon.